Ahmed Galal Ismail is Chief Executive Officer at Majid Al Futtaim Holding, the leading shopping mall, retail, and leisure pioneer across the Middle East, Africa, and Asia, with assets of close to USD 20 billion and over 41,000 employees.
Mr. Ismail has been a long-standing leader at Majid Al Futtaim, having held several executive positions across the company’s portfolio of businesses during his tenure of almost two decades, and has played an instrumental role in the growth and development of the Group.
Most recently, Mr. Ismail served as the Chief Executive Officer of Majid Al Futtaim - Properties, from 2018 to early 2023, leading the company’s portfolio of shopping malls, hotels, and mixed-use communities across the United Arab Emirates, Egypt, Oman, Bahrain, and Lebanon. Prior to assuming the role of Chief Executive Officer of Majid Al Futtaim - Properties, Mr. Ismail led Majid Al Futtaim - Ventures, overseeing seven business verticals, including Leisure and Entertainment, Cinemas, Lifestyle, Facilities Management, and Consumer Finance. He joined Majid Al Futtaim in 2007 as the Group's VP of Strategy.
Mr. Ismail started his career with Procter and Gamble in Egypt and Germany, before joining Booz Allen Hamilton, where he was named Principal, advising organisations in the retail, media, tourism, and transportation sectors.
Mr. Ismail serves on the Board of Bank NXT in Egypt and is a member of the World Economic Forum’s International Business Council and the CEO Alliance for Climate Change, in addition to being a Trustee of the American University in Cairo.
Mr. Ismail holds an MBA with distinction from London Business School and a B.Sc. in Computer Science from the American University in Cairo.
Charles Awad is the Chief Brand Officer at Majid Al Futtaim – Holding. He works closely with the Group’s different operating companies to shape the overarching brand agenda and drive customer lifetime value. Charles leads brand-building efforts across strategy, communications, innovation, loyalty, customer engagement, and experience, while overseeing marketing investment strategies. He also manages the Majid Al Futtaim corporate brand, leading group-wide media initiatives and company-wide marketing partnerships.
Charles has over 25 years’ experience in building and growing profitable B2C and B2B brands, and has held leadership roles at Procter & Gamble, Estee Lauder and Allergan. He has a proven track record of leading marketing, R&D, and commercial teams to drive game-changing, customer-centric strategies and disruptive innovation.
Before joining Majid Al Futtaim, Charles was the Growth Strategy Adviser for Allergan in Zurich, where he developed strategies to triple the medical aesthetics business by 2025. Prior to that, as Chief Marketing and Innovation Officer for Oettinger Davidoff AG, he doubled the global Davidoff net sales and profit in five years through brand repositioning and breakthrough marketing strategies.
He also spent 17 years with Procter & Gamble in senior roles in the Middle East and Europe, driving strategy development, portfolio growth, and brand turnarounds in the FMCG business.
Charles holds an MBA from INSEAD, as well as a Master’s and Bachelor’s degree in Industrial Engineering from Purdue University.