VOX Cinemas signs exclusive distribution deal with producers of animated YouTube sensation ‘Masameer’

Riyadh, Saudi Arabia: VOX Cinemas’, the largest cinema operator in the MENA region has today signed an exclusive distribution deal with Myrkott, the leading Saudi production company behind YouTube animated hit ‘Masameer’ that has attracted more than 700 million views across social media. The announcement marks the first deal of its kind with a Saudi production company and will see Myrkott content screened across the Middle East and North Africa, including the exclusive distribution of a forthcoming feature film based on their popular YouTube show.

With two million YouTube subscribers and a further three million followers across Facebook and Twitter, Myrkott has produced more than 100 ‘Masameer’ shows covering a variety of subjects related to Saudi society and the pursuit of the 2030 Vision. It has worked with a variety of high profile partners including the General Commission of Audiovisual Media (GCAM) and the King Abdulaziz Center for World Culture, using comedy to appeal to Arab audiences around the world.

The Myrkott deal also represents a major boost for the General Commission of Audiovisual Media to support the creation and distribution of original local Saudi content and inspire future content producers across the Kingdom.  

Commenting on the agreement, Mohamed Al Hashemi, Country Manager at Majid Al Futtaim Ventures in Saudi Arabia, said: “Myrkott is proof that Saudi creative industries are going to be a powerful player regionally and internationally in the years to come. VOX Cinemas is delighted to provide Myrkott the regional distribution pedigree that will help their already hugely successful content find new audiences.”

Myrkott General Manager Abdulaziz Almuzaini commented on the deal saying, “This is a huge moment for Myrkott and we are honoured to be the first home-grown Saudi production company to secure a regional distribution deal. To become successful in the movie business you need great content, great distribution and great marketing – we now have all of these elements through our partnership with VOX Cinemas.”

Myrkott is the leading animation studio in Saudi Arabia. The company specialises in creating powerful local content for Saudi and the Gulf in both 2D and 3D format. With more than six years of experience, Myrkott was established in 2013 by a group of Saudi creative artists.

Owned and operated by Majid Al Futtaim Cinemas, VOX Cinemas is the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa with over 300 screens across the region.